The New York Yankees are an American professional baseball team based in the New York City borough of the Bronx. They compete in Major League Baseball (MLB) as a member club of the American League (AL) East division. The team's logo is internationally known as a fashion item and an icon of New York City and the United States. The Yankees have a long and successful history, having won a record 27 World Series titles and 40 American League (AL) pennants. They are considered one of the most famous and successful franchises in all of sports. The team was initially referred to as the New York Americans, but the unofficial nickname Yankees (or "Yanks") was coined by New York Press Sports Editor Jim Price as early as 1904 because it was easier to fit in headlines. The Yankees won their first AL title in 1921, followed by their first World Series championship in 1923, after the acquisition of outfielder Babe Ruth. The team is perennially among the leaders in MLB attendance.